The Art of Building Trust Online: Why Conversion Matters More Than Traffic

September 3, 2025 • 12:00 Noon • via Zoom
Email SanDimasRotary@gmail.com

The Rotary Club of San Dimas welcomes Carlos Diez Jr., Founder of Peripheral Media, who will speak on:

“The Art of Building Trust Online: Why Conversion Matters More Than Traffic.”

Carlos will share how small businesses can thrive by focusing less on chasing clicks and more on building credibility. Every website visitor represents a neighbor, a family, or a potential partner—and trust, not traffic, determines whether that relationship grows. Attendees will gain practical strategies for improving websites, emails, and follow-up systems, and will learn how online trust translates into stronger local businesses, jobs, and community service.

As the head of Peripheral Media, Carlos helps B2C service providers across the U.S. and internationally grow through data-driven strategies using Google Ads, SEO, and automation. Beyond marketing, Carlos is deeply involved in philanthropy as Co-Chair of the Public Schools Advisory Council in Orange County and Long Beach, and through initiatives like United Way of Greater Los Angeles and Masons4Mitts.
Join us to learn how building trust online not only fuels business success but also strengthens the communities we serve.

Speaker Bio:
 
Carlos Diez Jr. is the Founder of Peripheral Media, a lead-generation marketing agency helping B2C service providers scale their businesses through data-driven strategies. From attorneys and contractors to HVAC companies, therapists, and beyond, Carlos and his team specialize in driving qualified traffic with Google Ads, SEO, and Yelp Advertising, while turning websites and email campaigns into high-performing conversion systems. With clients across the U.S. and in three other countries, Peripheral Media is trusted to deliver not just leads, but sustainable growth opportunities by pre-screening and nurturing prospects so businesses can focus on closing their best opportunities.
 
Alongside his work in marketing, Carlos is deeply committed to community service and philanthropy. As Co-Chair of the Public Schools Advisory Council in Orange County and Long Beach, he helps raise tens of thousands of dollars annually to support early childhood literacy programs like Raising A Reader. He also contributes to initiatives such as United Way of Greater Los Angeles and Masons4Mitts, which provides under-resourced youth with baseball mitts through partnerships with California’s Major League Baseball teams. Whether building marketing systems that help businesses thrive or championing programs that strengthen local communities, Carlos brings the same passion, strategic mindset, and respect for growth to every endeavor he undertakes.
 
Email SanDimasRotary@gmail.com for Zoom link.